Tuesday, July 15, 2014

Modernity and Print III: The United States 1890 – 1970

Summary
·      Book publishing was no longer considered a craft, but an industry.  Many wealthy businessmen got involved in the production industry by loaning money to publishing houses, J. Pierpont Morgan being one of the first involved. 
·      Many highly acclaimed authors of today started writing in the 1920’s.  F. Scott Fitzgerald, Ernest Hemingway and Thomas Wolfe were some who emerged.  Although their books were being published, this is not where they were making the most money.  A significant amount of their income was still coming for short stories being published in mass-market magazines. 
·      In the late 1930’s the trend of paperback books emerged.   The new publishing house Pocket Books was founded by Robert de Graff and quickly became a very respected company.  The paperback publishers would buy the rights of production from hardcover publishers.  The authors of the books feared that their reputation would be lessened if their works were being published on a lower quality medium, but their fears were quickly quelled once they saw the high quality of the other authors being published.
·      Many booksellers did not want a lesser quality book being sold in their stores.  Pocket Books they quickly turned to different types of outlets, like drug stores and railroad stations, and were accessed by many who did not usually go to bookstores.

Comment
·      I think that the concept of The Book of the Month Club is very interesting.  People anywhere were now able to receive books straight to their door.  Although there is still the option of sending away for books in certain copies of mass-market paperback books, this is no longer very popular.  What was revolutionary at the time is now no longer needed because of the easy access to a plethora of different books instantly.  

Question

·      Both World War I and World War II affected the production of books.  What was done during and after these times that caused an increase in book production and improvements on the process of them being made?

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